01
Tell us about your business
Answer a short guided brief about your business, audience and personality.
Brief / 2–3 min
→FORME
STUDIO
Brand development
software platform
Build the brand for the business you imagine.
Tell us about your business. FORME develops the strategy, identity and visual system around it.
01
Tell us about your business
02
We develop your creative direction
03
Your identity takes form
04
Take everything you need to launch
Smart technology.
Human creativity.
Stronger brands.
FORME / Identity preview
Playdo
Children's Toys
Identity · Packaging · Product · Applications
01 / Children's Toys
Strategy → system → launch
01 / Brand essence
See the business
you imagine
take form.
Whether you're bringing a new idea to life or giving an existing business a new direction, FORME turns what you imagine into a brand you can see, shape and build on.
From an idea in your head
to an identity you can believe in.
Picture it? Start building.
02 / How FORME works
From business idea
to something real.
A clear brief followed by one continuous generation experience and one complete Brand Profile.
02
FORME shapes the strategy
We translate your answers into one focused strategic and creative foundation.
One continuous process
→03
FORME builds the identity
One Master Brand Visual establishes a coherent visual system.
No approval step
→04
FORME applies the system
The identity is tested through relevant customer touchpoints.
Built together
→05
Your brand takes form
Review your complete Brand Profile and see the identity working as one system.
Brand Profile
Generation time varies while FORME develops and checks the complete system.
Create my brand →03 / What FORME builds
One vision.
Built into a complete brand.
Identity
01Logo system
02Color
03Typography
04Graphic language
05Applications
06Guidelines
0704 / Selected identities
A selection of identities shaped through FORME.
Different businesses. Different personalities.
Hospitality, professional services, construction, consumer and lifestyle brands—each system follows its own brief, not a fixed house style.
Kinloop Café
Hospitality / Café / Coffee
Noma Objects
Homeware & Lifestyle / Design-led Objects
Sidequest Supply
Fashion / Streetwear
Northline Advisory
Professional Services / Consulting
Velora Derm
Consumer / Beauty / Skincare
Vant Construction
Construction / Commercial & Infrastructure05 / Inside FORME
Your vision,
made visible.
FORME learns what your business is, who it is for and what it wants to become—then turns that understanding into one connected identity.
01 / What you tell us
BusinessAudienceAmbitionTasteConstraints
02 / What FORME understands
CharacterMeaningExpressionRecognitionDistinctiveness
03 / What your brand becomes
IdentityVoiceColorTypeFormImageryApplications
06 / FORME Engine
Created to understand
what you're building.
Behind every identity is a design intelligence system built to understand relationships, resolve tensions and turn strategy into coherent creative decisions.
CultureBusinessAudienceContextPreferences
- 01Your input
- 02Understanding
- 03Relationships
- 04Creative rules
- 05Generation
- 06Coherence check
- 07Your brand
01
Understands character
FORME reads the qualities that should define how your brand behaves.
02
Finds relationships
It sees how different qualities strengthen, balance or challenge one another.
03
Turns meaning into design
Strategy becomes working rules for typography, color, shape and composition.
04
Checks for coherence
Decisions are checked against the identity so the system remains recognizably yours.
12Character dimensions
66Character relationships
20Perceptual dimensions
07Implemented visual grammars
07 / Simple pricing
Explore first.
Build when you're ready.
Start with one complete Brand Profile. Give FORME your inputs and let the system resolve one coherent identity.
No card required / Pay only when you choose to build
Start here / Free
See what your brand could become.
3 creative directions · Compare before choosing · No card required
02
FORME Start
$19.99
One-time purchase
Ideas / new businesses / simple brand needs
Give your idea a professional identity.
- Core identity
- 1 application
- Commercial use included
See everything you’ll receive
Identity
- Chosen creative direction developed
- Primary logo PNG
- Brand mark when the identity supports one
Brand system
- Core palette with HEX roles
- Practical typography specification
- Core strategy, voice and visual direction
Applications
- 1 real-world brand application
Your files
- Validated PNG identity assets
- Color codes
- Typography specifications
- Essential Brand Profile
- Application visual
More complete
03
FORME Build
$39.99
One-time purchase
Startups / small businesses / launch-ready brands
Build a more complete identity ready to launch.
- Expanded identity
- 3 applications
- 1 guided refinement
See everything you’ll receive
Expanded identity
- Everything in FORME Start
- Primary logo PNG
- Useful mark or alternate treatment when validated
Expanded brand system
- Expanded color system
- Typography hierarchy
- Graphic language
- Imagery direction
- Deeper brand personality and visual direction
Applications
- 3 real-world brand applications
Your files
- Validated available PNG identity assets
- Color and typography specifications
- Structured Brand Guidelines
- 3 application visuals
Refinement
- 1 guided refinement: request a considered adjustment after seeing your chosen identity